When you look to find new business partners in a cold market, you should ONLY ever focus on people actively looking to make m0ney from home. It is a waste of your time to pursue anybody who has not recently demonstrated that desire.
OK. Let’s divide “people who want to make m0ney from home” into 2 categories:
- Those who have experience in M-L-M.
- Those who don’t.
For a lot of reasons, the “Success In 10 Steps” eb00k is targeted to group #1. The book addresses their specific frustrations. This is a group you do not have to explain M-L-M to – they already understand the concept. (And sometimes, the idea of and the reason for seeking “res1dual inc0me” isn’t that easy for people to get.)
You could come up with a lot of other reasons, but the bottom line is that group #1 is just a lot more targeted. There are millions of names in that group, and 99% of them want help.”Success In 10 Steps” is written for them. When they read it, they identify with Michael’s story. It’s a great tool for you, because it creates people who want to talk with you to get more details.
Henrietta, TheMentoringMom
