Do you ever ask yourself why your not seeing very much results from your advertising?

I used to wonder that.

For all the time writing ad copy and sending out emails and socializing on the social networks I must of had well over a million visitors visit my MLM sites.  But the results were always the same.
No new recruits and no customers but a lot of time and money wasted.

Through the education I have received and am still taking part in that Mentoring for Free provides, I learned a few things.

First of all, it doesn’t matter if your trying to find new people to sponsor or if your trying to sell a product.  People want to feel a personal connection with you or the product.  They don’t want to be pitched or “sold”.

Look at the commercials on tv for instance.  You never see a man in a starched white shirt, red tie and a black suit telling you to buy the product and almost making you feel foolish or ashamed because you didn’t buy it.  Instead you see little mini stories being told.

Have you seen a McCain’s french fry commercial with a little boy sitting at the kitchen table with a big plate of fries, dipping them in his ketchup?  He doesn’t have to say anything to have us start drooling and wishing for a plate of McCain’s fries that cook up quick, crisp and tasty in minutes everytime.

So when your writing ad copy, are you trying to “sell” your product or do you present it in a way that people can relate to it and see how they could personally benefit from it?

When it comes to marketing a business opportunity, don’t promote the company, promote yourself.  It won’t be the Vice President or the Head of Product Research that trains your new person.  That’s your job.  That’s what you get paid for.

You need to let your people know your going to be there for them with an easy to duplicate system, with advice, and any other kind of help they are going to need as they work to get their business up and running smoothly.

So next time your watching tv, watch the commercials.  Pay close attention to how they make you feel.  How it makes you desire what they are having or experiencing.  Now try adding that to your advertising.  If it didn’t work, the big boys wouldn’t incorporate it into their ad campaigns.

Have fun with it

Henrietta
TheMentoringMom